Molise does not exist. This is a common refrain about Italy’s second smallest and one of its least populated regions. Few have the privilege of knowing it, many Italians cannot even pinpoint its location, and it’s rarely considered a travel destination.
Despite efforts to boost tourism, the latest data from the Italian Institute of Statistics (ISTAT) reveals that tourism in Molise decreased by 23.1% between 2012 and 2022, while nationally it increased by 8.2%. Limited infrastructure and public transportation are significant factors hindering expected growth, and there may be a need for greater investment in tourism promotion.
Molise may be little-known and seldom visited, yet its mountainous and rocky landscapes conceal many treasures that surprise adventurous visitors. Here are at least two compelling reasons to schedule your trip now and begin uncovering the unexpected gems of this unique region.
Disbelief and amazement are hard to conceal upon arriving in Civita Campomarano. Here, you will learn that “Molise does not exist, it resists,” as declared by a beautiful mural in this charming town of approximately 400 inhabitants. Around 70 murals adorn the narrow, cobblestone streets, infusing the town with color and life. Since 2016, Civita Campomarano has hosted the Cvtà Street Fest, an annual street art festival. Each year, national and international artists gather to continue painting the walls of local houses. The festival is organized by Alice Pasquini, an artist and ambassador of Italian urban art worldwide.
The Cvtà Street Fest also provides the perfect opportunity to explore the gastronomic delights of Molise. The local cuisine alone is a compelling reason to visit. Entire books could be written about the culinary wonders of Molise, highlighting its pasta dishes, meats, fish, soups, and desserts. One of the best ways to savor these delicacies is by enjoying some tapas after a hike in the mountains. Essential items for your traveler’s backpack? Definitely cheeses like mozzarella from Bojano or caciocavallo from Agnone, cold cuts like “soppressata” and the slightly spicy “ventricina,” and plenty of local wine.
Yes, wine. Although Italy is renowned for its wines, few connoisseurs are aware that Molise boasts its own local variety, Tintilia, which can be either red or rosé. In June 2011, “Tintilia del Molise” received the Denominazione di Origine Controllata (D.O.C.), confirming its exceptional quality.
Italy is no secret—it is an incredible, diverse, and spectacular country. With so much beauty to choose from, why visit Molise? There are countless reasons, but once you decide to go, you will understand. The warmth and kindness of its inhabitants, who make you feel at home with just a smile and their generosity, make this region truly unique. Molise does exist, and more importantly, it resists, despite all obstacles, difficulties, and jokes.